Tag Archives: colby red

Drink Up…For Heart Health & A Great Cause!!

21 Mar

Winemaker Daryl Groom has been a fixture on the Sonoma County wine scene for 20 years. The Australian native was the longtime winemaker for Geyser Peak and, before that, was chief red winemaker for Penfolds in his home country. He currently has his own brands, Groom Wines and DXG Wines.

But Groom’s newest wine project is intensely personal. To coincide with February’s American Heart Month, he’s launching Colby Red to raise money for heart research. What makes it personal is that his 12-year-old son, Colby, has undergone two open-heart surgeries.

Colby was born with a hole in his heart. Although that resolved itself, doctors later found that he had a deformed aortic valve. When he was 8, doctors at Stanford attempted to repair it, but the procedure wasn’t successful. A few months later, he required another operation, this time to implant a heart valve developed by the St. Jude Medical Foundation. Since then, his father says, young Colby has been “on a mission to raise money for heart research.”

But they decided to do a small project together to raise some money. One thing led to another, and soon Groom was talking to Walgreens about the company becoming a retail partner. Treasury Wine Estates — parent company to Beringer as well as to Groom’s old employer, Penfolds — got involved, to  and 25,000 cases of Colby Red were produced. The wine is being sold in more than 4,500 Walgreens stores, in restaurants and online.

 All profits from the wine, which retails for $12.99, will go to heart research, with the bulk of it going to the heart association.  

PICK SOME UP & GIVE BACK DURING COCKTAIL HOUR!

I LOVE THIS PROJECT AND HOW IT HAS EVOLVED!!! 

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